All in one - GIA Bag
This GIA business bag wows with a wide shoulder strap that provides comfort when wearing, a padded laptop pocket, a robust base, an extra pocket for pens and numerous other pockets to keep things organised. It is also the perfect companion for everyday office use. The small removable inner bag can also be used perfectly as a clutch, should you head to a dinner after work. Your travel documents or cosmetics have found a new home for your next business trip. The detachable bag pendant can also be used as a key ring.
Why Liebeskind fully moved its shoe production to Portugal
In times of consumers’ growing demand for transparency and responsibility brands are rethinking their position in the market. Bag label Liebeskind Berlin has now decided to expand the partnership with two small Portuguese suppliers to a 100% European shoe production. Compared to partnering with suppliers in Asia, transport routes within the value chain now become more efficient as the leather used for the shoes is also produced in Portugal.
Sportswear International spoke to Liebeskind CEO Brigitte Danielmeyer about the brand’s latest strategic move and its possible consequences.
Liebeskind is transferring its entire shoe production to Portugal. Which motives led to that decision?
We know the companies and their professional performance and receive good individual support concerning craftsmanship. Short delivery times as well as a direct and immediate coordination between our designers and the onsite technicians are another big advantage.
Liebeskind is mainly known for its high-quality leather bags. If the shoe production is transferred to Europe due to short transport routes and high quality standards, doesn’t that strategy also make sense for the main bag segment? Absolutely. This is why we currently produce around 10 % of all our bags in Europe. This is new–and already applies to our current campaign bag, the Liebeskind Berlin B Bag, which was released at the end of August.
Was it difficult to find European producers that produce at your imagined price levels?
No, because we are willing to pay an appropriate price for high quality.
Who pays possible additional costs of the production? Are shoes made in Europe ultimately more expensive for the brand itself, for retailers or for the end consumer?
Neither one thing or another. It’s all about the cost-benefit ratio as well as speed, deliverability and punctuality–this is not only an advantage for us but also for the end consumer. We improve the quality of our products and prices stay untouched of this.
Do you openly communicate the transfer of production to the customer? Does “Made in Portugal” have the potential to drive sales?
Yes, it clearly does. We talk about it and our customers appreciate that.
It continuously becomes more important and gets into the focus. We’re therefore engaged in a vivid dialogue with our suppliers. Our production is monitored extensively and fulfills all international standards. Besides leather other materials are tested in the product development. Those will only be introduced to the market as soon as they fulfill all standards required.Liebeskind Berlin
How is the use of leather as a main material of the shoes compatible with the maxim of sustainability?
We think that the sustainability thought is mainly transported by the longevity of our products. Our bags and shoes are not disposable products but everyday companions that accompany our customers for many years. The leather we use for production is exclusively a byproduct of livestock farming.
Which role does the s.Oliver Group as the owner of the Liebeskind brand play in that decision?
S.Oliver is a strong mother company for us, whose services such as finances, logistics and IT we can use perfectly. Design, marketing and the selection of suppliers, though, happen completely independently from s.Oliver. Nevertheless there is a good, positive exchange between all the departments.
How do you evaluate the current development of the shoe market? How does Liebeskind position the brand on the market?
We are happy to see great new developments and fashion on the market. The sneaker hype remains unbroken and besides that there are many new forms.
B Bag launch
Exclusive press and influencer dinner
For the launch of our collection highlight – the B Bag – we hosted an exclusive dinner for press and influencers. The Feuerle Collection served as the location, a former telecommunications bunker which was bought by Désiré Feuerle and repurposed into a gallery for his art collection. Exactly the right atmosphere to present our B Bag to the public for the first time. The guests were pampered by The Taste winner Kristof Mulack, who served up an impressive full course vegetarian dinner and a drink-pairing concept. For this, every course was accompanied by a specially selected drink. A further highlight of the evening was the performance of singer Baby Alpaca, who gave the audience goosebumps with his clear, melodic voice. The guests, including the editors of Glamour, Instyle and L‘Officiel left the event around midnight, relaxed and in good spirits.
Fashion Week Opening at the Liebeskind Berlin headquarters
Yesterday we celebrated the prelude to Fashion Week with a very special event. With the motto Urban Adventure, we were joined at our headquarters by the fashion crowd of Berlin and partied the night away to trendy beats. The DJs I AM KIM KONG, Maud Geffray and Tiefschwarz ensured an exuberant atmosphere. Over 500 guests were able to get a sneak preview of the new LIEBESKIND BERLIN 2018 Spring/Summer Collection before everyone else as well as enjoy the evening in an urban location with a view over the River Spree. The Cowshed Spa team also provided the right amount of relaxation with head and neck massages after the first long day of Fashion Week.
The BERNA bag
Marina the Moss shows off the various ways to carry the Berna bag
The blogger Marina the Moss shows us the different ways to carry the Berna bag in this video. This multi-talented bag doesn’t have to be worn as a trendy belt wallet, it can namely also be worn as a super casual cross-body bag or even carried like and elegant clutch. The right style for every occasion. The Berna bag also can be combined with all of our detachable shoulder straps. Try it out!
FROM BERLIN TO THE WORLD!
Internationaler blogger design day at LIEBESKIND HQ
Once again, we are living up to the Liebeskind motto "From Berlin to the World". We have invited Núria Val from Spain (@frecklesnur), Lizzy van der Ligt from the Netherlands (@lizzyvdligt), Paulien Riemis from Belgium (@pielaunio) and Nina Schwichtenberg from Germany (@fashiioncarpet) to participate in our latest blogger design collaboration project. These four ladies will get the chance to create their very own LIEBESKIND bag that reflects the latest fashion trends from their countries in cooperation with our design team here in Berlin. The "Blogger Bags" will be launched in February 2018 and we will keep you posted on all LIEBESKIND channels. The collaboration result is certainly bound to be something to look forward to, so stay tuned!
From Berlin to the World
True to the LIEBESKIND Spirit, ‘From Berlin to the World’, we find ourselves in Madrid this time.
The highlights of the current 2017 Spring-Summer Collection were celebrated with a selected audience in an urban gallery with a really cool industrial-look. As well as tapas and great drinks, one highlight of the evening was the Spanish soul-singer, Izah, who mesmerised the guests with her melodic RnB songs. Afterwards, the guests danced to cool tunes by the hip DJ and stylist, Beatriz Valdiva.
Fashion & lifestyle blogger Marina The Moss presents the Liebeskind Keep Loving Collection
On an almost daily basis, we are faced with new challenges; we must deal with new challenges and overcome hurdles. In doing so, we sometimes reach our limits and fall prey to doubts.
But despite all this, there are also the small, everyday situations in life which touch our hearts no matter how hard our day has been. We call these our #keeploving moments: They strengthen our belief in love and in ourselves everyday.
We want to put more emphasis on the little things in life and we would love it if you shared your #keeploving moment with us.
Blogger Marina the Moss is starting things off. She shot her favourite looks from the Liebeskind #keeploving Collection and lets us share in her truly personal experiences.
Celebrate the City!
Yesterday, together with the team from the Berlin newsletter Cee Cee, we celebrated our joint collaboration – THE BERLIN GUIDE.
With the motto celebrate the city, we celebrated at the von Greifswald event location in Prenzlauer Berg, Berlin, in befitting style. The individual chapters of the City Guide were brought to life with hot dogs, freshly mixed Bloody Marys, pink doughnuts, a small, original Berlin-style kiosk and cool beats on the dance floor. Influencers such as Riccardo Simonetti, André Hamann, Marina the Moss and many more guests partied until late into the night.
Just in time for Fashion Week:
LIEBESKIND BERLIN – The opening of our new headquarters
On 17th January 2017, we celebrated moving into our new headquarters on Stralauer Allee by throwing a house-warming party – with a live performance by Lianne La Havas and DJ sets from Alexandra Richards and Rafferty Law. More than 450 invited guests from the fashion & music scene, including famous faces such as Cosima Auermann, Jella Haase, Lary, Lea van Acken, Sara Nuru and Maria Ehrich, visited the new headquarters to see the Autumn/Winter 2017 collection. Singer Lianne La Havas, who received a Grammy nomination for Best Urban Contemporary Album in 2015 for her soulful sound, kicked off the evening with an acoustic concert before daughter of a Rolling Stone Alexandra Richards and male model of the moment Rafferty Law (son of Jude Law) ramped up the party mood with their DJ sets. This was accompanied by culinary highlights such as baked maki rolls with smoked eel, pulled duck burgers or puntalette pasta prepared by star chef Roland Trettl from the Sat.1 reality competition show "The Taste". The house-warming party for the new LIEBESKIND BERLIN headquarters, which spans over 2,500 m2, was a great end to the first day of Berlin Fashion Week and the perfect way to launch our new location on the bank of the River Spree.