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PLAY BERLIN
With PLAYBERLIN, LIEBESKIND BERLIN transports this very special capital city feeling beyond the city limits. The attitude to life, unique to Berlin, includes exuberant evenings at the Späti, an open-minded celebration culture and the self-evidence of personal freedom. The liveliness of LIEBESKIND BERLIN is expressed in an intense and experimental way. The campaign was created in cooperation with Berlin artists and talents who radiate this attitude to life.

Turning night into day
Berlin is the city where freedom, experimentation and expression rule. There’s no better way to experience its essence than on one of its notorious party nights. Our Talents will whisk you away to a night of friends, music and opportunities to lose yourself. Let's go!

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Dance yourself free!
As the evening draws to a close, our Talents embark on an auspicious night. They bluntly set their own agenda for the evening and beyond. That's how you know you're in Berlin. The crowd starts to move wild and free, everybody is completely in the moment.

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Get inspired
Focus rests on the bags that carried the crew through the night. Inspired by the creativity of the city LIEBESKIND BERLIN calls home, the Chelsea bag becomes inspiration itself – and canvas. Design and texture are clearly defined and complemented by creativity and artistic expression by the artist.

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